Selling All-in-One For Dummies

• Introducing the ultimate guide for those who want to master the art of [selling], "selling: All-in-One Guide." Whether you're a complete beginner or a seasoned pro looking to sharpen your skills, this comprehensive ebook has everything you need to take your knowledge to the next level
• Packed with easy-to-follow tutorials, step-by-step instructions, and practical tips, this guide will help you understand the ins and outs of selling. You'll learn how to  get more happinessand contentment out of your life right now by helping you gainmore respect, more money, more recognition for the job you do,more agreement from your friends and family, more control innegotiations, and, of course, more sales. and again valuable insights from experts in the field
•   Above all, this e-book is a reference tool, so you don’t have to read it from beginning to end. Instead, you can turn to whatever chapter contains theinformation you need when you need it. .
•   Don't miss out on this must-have resource for anyone looking to improve their selling skills. Get your copy of "selling: All-in-One Guide" today and start mastering the art of selling like a pro!.  

  How This Book Is Organized 

  Selling All-in-One For Dummies is organized into eight books,
  each dealing with a particular sales-related topic. Each book is
  divided into chapters that deal with specific subjects related to
  that topic. Here’s a quick preview of what to expect from each
  book in this All-in-One so that you can turn to the one that
  interests you the most.
  

  Book 1: Laying the Foundation for
  Selling Success

   Every industry or business requires that its professionals have
  a solid foundation. If you want to be a physician, for example,
  your foundation would be in the anatomy of the human body
  and its processes. The foundation for electricians is built on the
  general properties of electricity, wiring, and circuitry.
  A solid foundation in sales means understanding the selling
  cycle and knowing what you need to know about your product
  or service. Read this book to bone up on (or review) the basics. 

  Book 2: Prospecting for Gold

  
  Very few sales professionals will tell you that prospecting
  (finding the right buyers for the product or service and selling
  them on their need for your product or service) is their favorite
  part of the job. And it may never be your favorite part of the job.
  But it’s a vital part of the selling cycle, and it’s why we’ve
  devoted an entire book to it.
  To prospect well, you need to know where to look for potential
  customers and how to approach them. Perhaps even more
  important, you need to remember that prospecting isn’t about
  waylaying some poor unsuspecting Joe or Josephine and talking
  that person into buying whatever you’re selling (an all-toocommon perception). Prospecting is all about finding someone
  who has an actual need that your product or service can really,
  truly, honestly meet. In this book, you find all the strategies and
  advice you need to prospect with confidence. 

  Book 3: Turning Prospects into
  Customers and Clients 

   Prospecting is just the beginning of a selling cycle. Now you
  have quite a job in front of you: turning that person into an
  actual customer or client. Doing so requires a series of steps:
  qualifying that person (making sure he has a real need for what
  you’re offering and the authority and resources to make the
  buying decision), presenting your product or service to him,
  and addressing any concerns he may have. This book tells you
  everything you need to know to accomplish each of these tasks
  in a way that leads you closer to your ultimate goal: the closing 

  Book 4: Closing Like a Champ and
  Getting Referrals

   “So, you ready to sign your life away?” is not a good closing
  strategy. Nor is “Let’s get this thing done” or “That’s all I got.
  Whadaya think?”
  In fact, no matter how beautifully you execute all the other
  steps in the selling cycle up to this point, if you handle the close
  poorly or too quickly, you can lose the sale in a heartbeat. Even
  if you approach the close well, the potential client may still be
  resistant to making that final decision to invest in your product
  or service. So, not only do you need to know the best time and
  the best way to approach a close, but you also need to know
  multiple closing strategies.
  In this book, you find out how to determine the best time to
  approach the close, specific closing strategies to use depending
  on the particular scenario, and how to avoid the traps that too
  many salespeople fall into. This book also includes information
  on getting referrals, because one of the best times to ask for
  referrals is at the conclusion of a successful close
  

  Book 5: Negotiating Skills Every
  Salesperson Should Have

   Face it: As a salesperson, you often find yourself in situations
  where you have to negotiate. But the truth is, many people lack
  the negotiating skills that could help them be more successful
  when trying to close a deal. Most people assume that they know
  a great deal about negotiating because they’ve done it so often,
  but that isn’t the case. For this reason, this entire book is
  dedicated to the fundamental skills, the key strategies, and the
  good advice every person in a negotiation situation should
  know.
  The mission of this book is to help you negotiate from strength.
  Understanding the structure of every negotiation in which
  you’re involved transforms you into a confident and successful
  negotiator. After you’ve mastered the basic skills of negotiating
  and achieved this position of strength, every tough situation
  you encounter becomes easier to analyze and conquer. 

  Book 6 : Selling in Specialized and
  Growing Fields

   No matter what you sell, the information, instructions, and
  advice shared throughout this All-in-One are applicable, but in
  certain industries, you may need to adapt or refine your
  approach. If you sell pharmaceuticals, for example, your
  prospect pool is more targeted than if you sell washing
  machines. Selling in the biotech industry requires that you be
  aware of any controversies that may impact your products.
  This book provides targeted information for selling in several
  specialized and growing industries. 

  Book 7: Becoming a Power Seller 

   Inside every great salesperson is a power seller just waiting to
  come out. A power seller is a great salesperson who is a moneygenerating machine. Becoming that salesperson requires not
  only having mastered all the components of your profession,
  but going beyond and thinking creatively about how you can
  maximize your impact and reach.
  This book shows you how to reach the pinnacle of your career.
  We cover how to exploit change to your advantage; how to
  expand your influence through self-promotion, personal
  partnering, and branding; how to use the latest technologies
  and social media to expand your reach; and more. 

  Book 8: The Book of Tens 

   The short chapters in this book are packed with quick ideas and
  advice that can help you avoid common mistakes, boost your
  skills, break your slumps, and more. Go to this book when you
  need a quick recharge or refresher.